Sunday, September 9, 2012

Premium Rush: Short and Sweet


After hits like Inception, 50/50, and The Dark Knight Rises, there are few actors in Hollywood with careers as white hot as Joseph Gordon-Levitt, and with his current levels of popularity, he has the rare freedom to pick any project he might desire.  Perhaps it is that kind of freedom that would allow someone to choose a film centered on New York City bicycle messengers and to try and sell it to audiences as an action film during the Summer Movie Season.  Despite trailers that worked very hard to try and prove that this upcoming release would be full of adrenaline, I still couldn’t ignore the ominous fact that this particular project had its release delayed several times by the decision-makers at Sony Pictures, something that is rarely a good sign.  As ridiculous as the premise for Premium Rush might sound to the casual moviegoer, there was still the chance that the project, in the hands of someone as talented as Joseph Gordon-Levitt, could prove an entertaining box office ringer as August was closing.  Even with the tremendously high opinion that I hold for Joseph Gordon-Levitt, I was still somewhat skeptical concerning Premium Rush, which had no hope of reaching a middle ground; either it was going to be the surprise hit of the summer or represent a pretty significant cinematic failure.

While Premium Rush certainly does have its positive moments, the project in its entirety was far too reliant on the performance of Joseph Gordon-Levitt, who even with all his talent was unable to save a risky narrative that was ultimately doomed by confused writing, sub-par characters, and lackluster “action” sequences.  Granted, it was entertaining to see some of the deeper elements bicycle messenger subculture, but in no way was that subject material enough to carry a feature-length story and hold audience attention.  Director David Koepp certainly tried to inject some interesting non-diegetic elements intended to deepen the elements onscreen, but anything new wore thin very quickly and the film instead resorted to several familiar movie clichés.  Perhaps the biggest misstep of Premium Rush is Michael Shannon as the villain, who is inept far more often than he is genuinely threatening, a shortcoming that is likely a result of the writers not knowing what direction they ultimately wanted to take the character.  No one can deny that one of the Summer 2012 Movie Season’s final offerings was a significant gamble, and the simple reality is that this gamble didn’t pan out…what a shame.

Overall Recommendation: Low