Saturday, July 28, 2012

Ice Age: Continental Drift - Short and Sweet

Pre-dating some of the most famous properties from both the Disney/Pixar and DreamWorks Animation libraries, the Ice Age franchise has remained a consistently successful cinematic cash-cow ever since Manny, Sid, Diego, and even Scrat, were first introduced to audiences in 2002.  And, even though the Ice Age films have never truly been on par with some of the direct competitors within the children’s demographic, that fact has never prevented the individual entries from offering high levels of clever and entertaining humor.  Now, the first sequel in the series (2006’s The Meltdown) might not have delivered anything truly memorable, but I absolutely adored 2009’s Dawn of the Dinosaurs, so I was understandably thrilled when the mischievous squirrel Scrat started showing up in short segments back in 2010, thereby hinting at another sequel.  Despite heavy competition during the Summer Movie Season in the form of Madagascar 3 and Brave, audiences still had high hopes for Continental Drift, especially with the newest high-profile additions to the cast.  Fully acknowledging that there wasn’t likely to be much depth to the newest Ice Age entry, I was still nevertheless looking forward to strong animation and trademarked laughs.

While it may not be the biggest surprise, it is still disappointing that Continental Drift signifies the decline of a franchise that has finally run out of momentum and failed to offer audiences anything new.  Granted, I could watch Scrat chase after that unobtainable acorn for hours, but with the exception of a few fleeting laughs, the fact remains that Continental Drift still represents a pretty big cinematic misfire that tried to borrow a little too heavily from heretofore untouched genre norms.  The most obvious shortcoming is represented by the new characters, as even though Wanda Sykes is hysterical as Sid’s grandmother, not one of the villainous pirates is funny nor altogether interesting; even Jennifer Lopez wasn’t able to bring a lot to the table.  The story itself also offers very little to the overarching series, a move that is sure to have audiences questioning the overall necessity for this sequel.  So, even if you are a fan on the Ice Age series, there is very little to Continental Drift to motivate an immediate trip to the theater.     

Overall Recommendation: Low